Maggs and Schechter's Trademark and Unfair Competition Law: Cases and Comments, 7th

Imprint
West Academic Publishing
ISBN-13
9780314906502
Primary Subject
Intellectual Prop-Trademark
Format
Hardbound
Copyright
2012
Series
American Casebook Series
Hardbound - New, hardbound print book.

Description

The latest edition of this popular casebook includes full coverage of the principles surrounding trademark acquisition and registration under federal law, as well as infringement and dilution issues. Novel issues involving trademark usage in the online context are treated in depth. The book also deals with competitor false advertising remedies under the Lanham Act and public enforcement of prohibitions against unfair and deceptive practices by the Federal Trade Commission. Case selection is made with an eye toward holding student interest; provocative notes and questions make the book highly teachable.