Lunney's Cases and Materials on Trademark Law, 2d

Imprint
West Academic Publishing
ISBN-13
9780314290007
Primary Subject
Intellectual Prop-Trademark
Format
Hardbound
Copyright
2016
Series
American Casebook Series
Hardbound - New, hardbound print book.

Description

Offering a highly accessible account of trademark and unfair competition law, this text contains the key cases that define the scope and limits of trademark law, set against a comprehensive historical background. The theme of the book is that trademark law should enhance consumer welfare. The book provides:
  • Extensive notes and questions following the major cases and also at the end of each chapter.
  • The most up-to-date material on every aspect of trademark law, including a chapter covering trademarks on the Internet.
  • Detailed treatment of both the theory and the reality of trademark law and practice, including a study of the most common survey formats on genericness, secondary meaning, likelihood of confusion, and likelihood of dilution.