Janis's Trademark and Unfair Competition in a Nutshell, 4th

Imprint
West Academic Publishing
ISBN-13
9798892099899
Primary Subject
Intellectual Prop-Trademark
Format
Softbound
Copyright
2025
Series
Nutshells
Publication Date
09/23/2025
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Description

This text provides a comprehensive treatment of the law of trademark, unfair competition, false advertising, and the right of publicity. It explains how the law applies to traditional marketing practices and to novel business models enabled by new technologies.