Gerhardt’s Learning Trademark Law: A Modular Approach to Intellectual Property

This eBook is an ideal introductory text for anyone who wants to learn trademark law. After reviewing trademark law’s ancient history, the book explains the important theoretical and policy justifications for trademark law. The book’s primary focus is on helping students acquire the practical skills they will need to help clients select, register, and protect trademarks. In addition to explaining trademark law with insight and clarity, each chapter invites students to actively engage with trademark concepts by applying what they learn to new situations. Professor Gerhardt is an award-winning teacher with decades of experience in practice, an advisor to the United States Patent and Trademark Office and a leading trademark scholar. The book’s rich and accessible explanations and practical examples make it an ideal choice for law students, law clinics, business school students and anyone else who is curious to learn about how trademark law can empower people to develop symbols that can bring consumer communities together over shared values.